Built on 20+ Years of Indonesian Logistics Expertise

From consulting insights to operational excellence, ARUS Logistics transforms decades of market knowledge into innovative FOB solutions that revolutionize distribution across Indonesia's archipelago.

From Consulting Excellence to Operational Innovation

ARUS Logistics was born from the deep market insights and proven methodologies developed through One Logistics Solutions' extensive consulting work across Indonesia's complex logistics landscape.

The Genesis of ARUS

For over two decades, One Logistics Solutions has been at the forefront of logistics consulting in Indonesia, working with brands across diverse industries to solve their most complex distribution challenges. Through countless projects, we identified a critical gap in the market: the need for specialized Forward Operating Base (FOB) logistics solutions.

From Theory to Practice

While consulting provided deep insights into Indonesia's unique logistics challenges, we realized that true transformation required moving beyond advisory services to operational excellence. ARUS Logistics represents this evolution – taking proven consulting methodologies and implementing them as scalable, technology-driven logistics solutions.

Indonesian Market Specialization

Our understanding of Indonesia's archipelago logistics isn't theoretical – it's built on years of hands-on experience solving real problems for real businesses. This deep market knowledge allows ARUS to deliver solutions that are specifically designed for Indonesian conditions, not adapted from other markets.

2020

FOB concept market-tested with major e-commerce player, positive brand response but project shelved due to COVID-19 focus shift

2020-2024

Team diversified, created One Logistics Solutions consulting firm, worked with major logistics and transportation clients in Indonesia

2025

ARUS Logistics launched, bringing proven FOB methodologies to operational reality as market conditions align

The FOB Model: From Military Strategy to Logistics Innovation

Our Forward Operating Base concept adapts military logistics principles to solve Indonesia's unique archipelago distribution challenges.

The Military Origins

The FOB (Forward Operating Base) model takes its name and strategic principles from military logistics, where forward positioning of resources enables rapid response and operational efficiency in complex terrain. We've adapted this proven concept for commercial logistics across Indonesia's 17,000 islands.

Market Testing and Evolution

The FOB concept was first market-tested in 2020 when our team worked with a major e-commerce player in Indonesia. The response from participating brands was overwhelmingly positive, demonstrating significant cost savings and delivery improvements. However, the e-commerce platform shifted focus during the post-COVID period, and the project was shelved.

The Perfect Storm for Revival

By 2025, the economic and business landscape had evolved dramatically. Brands now face increasing pressures from rising costs across all areas - taxation, transportation, raw materials, and manpower. Traditional reliance on e-commerce platforms has proven insufficient to maintain margins. This created the perfect opportunity to relaunch the FOB model as a comprehensive solution to Indonesia's geographic constraints.

Our Strategic Roadmap

2025: Onboarding brands across FMCG, home & living, and hardware industries for B2B per-box delivery
2026 Q1: Full commercial launch based on trial results, case studies, and brand feedback
2026-2027: Expand to B2C services with repacking and piece-picking for existing brands
Future: Cold chain implementation for temperature-sensitive products (excluding hyper-fresh items)

Leadership Team

Our leadership combines decades of logistics expertise with operational excellence, bringing together strategic vision and hands-on implementation experience across Indonesia's unique market.

Philippe Aubéaget

Chief Executive Officer

20+ years of logistics leadership including CEO roles at Lazada Logistics and Sicepat, and Country Manager at ID Logistics. Philippe co-experienced the original FOB model testing in 2020 and brings unparalleled expertise in Indonesian logistics operations and strategic development.

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Ratih Dwiastuti

Chief Operations Officer

14+ years in logistics operations and co-founder of One Logistics Solutions. Ratih has worked closely with Philippe for many years and was instrumental in the original 2020 FOB model development. Her deep operational expertise ensures seamless implementation of our strategic vision.

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Aurelien Arthapignet

Chief Backend Officer

Industrial engineer with 12+ years of entrepreneurship with extensive experience in e-commerce food delivery throughout Indonesia. Specializes in process improvement, technology implementation, and building businesses from scratch, with particular expertise in cold chain.

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Our Mission & Values

We raise the bar for logistics standards in Indonesia, creating our own infrastructure network to deliver cost-efficient, high-quality services that brands can expect, similar to Europe or North America.

Proven Expertise

Every solution we deliver is backed by 20+ years of consulting experience and deep understanding of Indonesian market dynamics, ensuring reliable, effective results tailored for local conditions.

Technology-Enabled Innovation

We leverage the latest technology to make processes more efficient, transparent, and real-time for our clients. We're a tech-enabled logistics company, not a tech company - logistics expertise comes first.

Transparency & Simplicity

We prioritize transparency in pricing and operations, with simplicity in our solutions. Always open to finding new solutions to solve problems for our clients and brands, with clear communication throughout.

Ready to Transform Your Logistics?

Experience the difference that 20+ years of Indonesian logistics expertise can make for your business. Let's discuss how ARUS can optimize your distribution strategy and unlock the potential of the FOB model.

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